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    Home » Authors » Luconda Dager
    Luconda Dager

    Luconda Dager

    While ice cream is the family business, Luconda Dager started her career in New York, spending several years working in the retail fashion industry. She returned to join Ohio-based Velvet Ice Cream in 1994 and has been the fourth-generation leader since 2009, continuing to maintain the traditions and values of the company while expanding the portfolio and reach within the region.

    Articles

    ARTICLES

    Blog

    Sealing in food safety

    Velvet Ice Cream says adding a freshness seal to its 56-ounce containers was ‘the right thing to do’ for its brand.
    Luconda Dager
    Luconda Dager
    November 19, 2021

    Rarely in business are we offered an opportunity that results in the right thing to do for our customers, the right thing to do for our business and the right thing to do for our brand.


    Read More
    Blog

    Velvet Ice Cream is investing in its future

    In the midst of this pandemic, it is often difficult to see beyond the loss of life and the businesses that are struggling with losses or closure — but the sun will shine again.
    Luconda Dager
    Luconda Dager
    December 15, 2020

    Being the president of a family owned business that opened its doors over a century ago has advantages. One of the most significant is the institutional knowledge and the confidence to forecast further than the next quarter or even the next fiscal year.


    Read More
    Blog

    Diversification in a time of crisis

    Velvet Ice Cream’s purposeful and strategic diversification allowed it to absorb significant sales reductions in some areas while generating spikes in others.
    Luconda Dager
    Luconda Dager
    June 5, 2020

    Having been in business for 106 years, there are a lot of lessons learned and then passed down through generations that help build strength, security and longevity for a company.


    Read More
    Blog

    Secrets from a 105-year-old ice cream company

    Here are five tips for sustaining a profitable family business.
    Luconda Dager
    Luconda Dager
    December 3, 2018

    Here are five tips for sustaining a profitable family business.


    Read More
    Velvet ice cream feature

    Velvet Ice cream focuses on telling its story

    When Velvet Ice Cream decided to re-brand, its greatest challenge was holding on to the heritage while evolving to appeal to a more youthful audience. It proved to be a delicate balance.
    Luconda Dager
    Luconda Dager
    June 24, 2013
    When Velvet Ice Cream decided to re-brand, its greatest challenge was holding on to the heritage while evolving to appeal to a more youthful audience. It proved to be a delicate balance.
    Read More
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