dsm-firmenich named "Milky Maple" its Flavor of the Year for 2025. This unique creation taps into two beloved trends: the creamy softness of milk mixed with the rich, natural sweetness of maple. The blended flavor provides a sense of calm and contentment and can be incorporated into a wide range of applications.

"As food and beverage trends shift toward comfort, nature and personal wellbeing, people increasingly gravitate towards flavors that offer a taste of familiarity, balance and connection," said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. "’Milky Maple’ delivers on this demand – it is a soothing embrace that draws people into a world of warmth and indulgence."

Maple, long cherished as a North American dietary staple, is rapidly expanding its presence worldwide. Since early 2019, dsm-firmenich’s trend analysts have observed maple transcending geographic and cultural boundaries, gaining popularity as a versatile ingredient across Europe, Asia and beyond, according to dsm-firmenich. Maple’s adaptability is evident as it moves beyond syrup to influence an array of culinary creations, from baked goods to savory dishes.

“Maple is evolving from a regional favorite to a global flavor phenomenon,” said Jeffrey Schmoyer, VP of Human Insights at dsm-firmenich. "Its ability to offer a feeling of coziness and its versatility have driven its momentum across diverse cultures and cuisines.”