Fluid milk comes in various forms
Dairy processors create value-added milks by removing lactose or adding omega 3s, by adding flavors and by culturing it for buttermilk.
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Sales of lactose-free and omega 3- enhanced milks showed double-digit gains in February, compared to a year ago. Source: IRI, Chicago
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Grab-and-go sizes are preferred
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Estimated Total U.S. Sales of Fluid Milk Products
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How milk is used