It is of course anecdotal, but I have noticed a major shift in consumer trends toward dairy products in the last several months. This is definitely something for the dairy industry to capitalize on.
Gone are the days when consumers painted dairy products with an “unhealthy” brush, and has been replaced with a growing perception that dairy is a “super food.” Most publicized has been cottage cheese’s great year-over-year sales growth, according to Circana data. But thanks to overall health and wellness trends, consumers are starting to see what dairy products provide that many other beverages do not, namely calcium, high-quality protein, vitamin D, phosphorus, vitamin A, riboflavin, vitamin B12, pantothenic acid, niacin, zinc, selenium, iodine and potassium.
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