During the past several years, the phrase “a win is a win” has been uttered by many athletes, often in reference to winning a game or a match without a dominant performance. The phrase can be aptly applied to the overall frozen novelty category.
The novelties category pulled off a “win” for the 52-week period ending Dec. 29, according to Chicago-based market research firm Circana, but it was certainly not a dominant victory. However, when it comes to sales, up is definitely good. Novelties picked up a 1% dollar sales gain during the aforementioned period to just shy of $8.8 billion, while unit sales eked out a 0.3% percent gain year over year (YoY) to 1.86 billion.
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