Last year in this feature, we stated ice cream and frozen novelties would have a difficult time matching a “Super Bowl champion”-level performance put forth by the Kansas City Chiefs’ Patrick Mahomes, which occurred for ice cream during the COVID-19 pandemic when consumers sought a home indulgence. This year, we can say the same thing. Mahomes won another Super Bowl in February, with the Chiefs currently seeking a “three-peat.”
However, getting back to this year’s theme, the ice cream/frozen novelties category continues to see partly sunny skies.
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