Like a powerful blizzard blasting the landscape, health and wellness is socking it to the dairy ingredients’ sector. But rather than snow, ice, and high winds pelting consumers, shoppers are facing a deluge of such positive elements as products that are low in sugar, high in protein, and those that contain prebiotics and probiotics.
“Manufacturers are reacting to changing consumer preferences and demand by adding additional dairy components and diversifying their product lines as people consume more dairy,” states IMARC Group, a Brooklyn, N.Y.-based global management consulting firm. “This has led to innovation in product offerings, such as lactose-free dairy products and high-protein dairy snacks to meet the needs of customers who are health-conscious and have dietary limitations.”
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