Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The Coca-Cola Co., is leveraging an all-new lineup of limited-edition bottles for its popular, ready-to-drink sports drinks made with coconut water.

i Partnering with NFL partners, the bottles feature Consumer AR technology to enhance the consumer experience and connect fans to their brand partners like never before, the company says. The bottles will feature the likeness of Joe Burrow, quarterback of the Cincinnati Bengals; Christian McCaffrey, running back of the San Francisco 49ers; and CeeDee Lamb, wide receiver for the Dallas Cowboys.

Each bottle will include a special QR code that fans can scan to access the Consumer AR Experience, which is made up of interactive games in a digital combine. Fans will be able to put their QB passing skills to the test, see how many catches they can make as a WR and see how long they can last in a 

The collector bottles will come in each athlete’s favorite flavor including Orange Mango for Joe Burrow, Fruit Punch for Christian McCaffrey, and Strawberry Banana for CeeDee Lamb.

Created in 2011 by Mike Repole, BODYARMOR is a premium, better-for-you sports drink that provides “superior hydration” since it is packed with electrolytes, coconut water and antioxidants, according to the company. The RTD beverages also are low in sodium and high in potassium with natural flavors and sweeteners and no colors or dyes from artificial sources. In 2017, the company launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but has no sugar added and only 20 calories per bottle.

The limited-edition bottles will be available nationwide for a suggested retail price of $2.99 for a 16.9-ounce bottle.