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    InnovationNon-Dairy Beverages

    Muscle Milk unveils new plant-based protein shakes

    New marketing campaign from retired WNBA’s Candace Parker and MLB’s Julio Rodriguez elevates brand.

    Muscle Milk Plant-Based.jpg
    May 8, 2024

    Muscle Milk, a brand of CytoSport Inc., announced it has entered the plant-based category with new plant-based protein shakes that are powered by 30 grams of protein per serving. Available in two creamy flavors, Chocolate and Caramel Vanilla, Muscle Milk Plant Protein is the first-ever plant-based line from the sports nutrition brand, the company says.

    The new ready-to-drink complete protein drink contains all nine essential amino acids, is an excellent source of vitamin B12, a good source of iron, and is designed to help rebuild muscles after exercise.

    Muscle Milk also served up a marketing campaign, “Strength For It All,” starring retired WNBA’s Candace Parker and baseball star Julio Rodriguez.

     Muscle Milk Plat Protein is available nationwide and on Amazon.com for a suggested retail price of $4.99 for a single-serve 11-ounce bottle, while a four-pack is $10.99. 


    KEYWORDS: plant-based beverages protein drink

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