Items Tagged with 'dairy marketing strategy'

Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.

In a Feb. 24 fireside chat presented by the Washington, D.C.-based International Dairy Foods Association's (IDFA) Women in Dairy, MilkPEP CEO Yin Woon Rani said dairy brands need to focus on “what’s great” about milk and other dairy products and present those attributes in fresh ways to really get attention and broaden the products’ appeal among younger consumers.

Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.

Darigold Inc., Seattle, announced the “Milk on a Mission” Instagram contest centered on its Darigold FIT milk.

International Delight, a coffee creamer brand of Danone North America — headquartered in Broomfield, Colo., and White Plains, N.Y. — said it is teaming up with comedian and actress Retta.

Browsing a dairy food display can be confusing for consumers. With so many brands touting similar benefits, from “non-GMO” and “high in protein” to “gluten-free” or “low in sugar,” it’s easy for buyers to get lost in a sea of sameness.

Borden Dairy Co. said it launched a new video campaign that features families enjoying its Borden dairy products.

The meeting will feature a panel discussion centered on findings, actions tied to the initiative.

Imagine cheese carefully handcrafted by someone trained in a top artisanal cheesemaking course in Wisconsin. The individual is so passionate about cheeses that each vat of curd is stirred by hand, and the product is closely monitored throughout the entire cheesemaking process.

Grocery retailers are getting more technology savvy and leveraging their capabilities to mine extensive data about their shoppers. Everything from how many times a shopper visits to which items they purchase the most is captured and used to build and enhance their customer loyalty programs as well as increase shopper frequency and basket size. Many CPG companies are tapping into the availability of retailers’ highly sophisticated data.